“My own family could hardly recognise me at our most recent family wedding.”
28kg lost (4st 5lb)
and kept off for 1 year+ and counting
On crutches when we started · full recovery after ACL reconstruction alongside his physio
Why George
Consistency is a systems problem, not a discipline problem.
Results
Straight from the clients.
“Going to the root cause, and building my energy back up.”
35kg lost (5st 7lb)
and kept off for 1 year+ and counting
“My first-ever half marathon. It was never even a target for me.”
7.5kg lost (1st 2lb)
and kept off for 4 months and counting
First-ever half marathon in 1h 49m
“Mindset and fitness-wise, I'm the best I've ever been.”
18kg lost (2st 11lb)
and kept off for 2 years+ and counting
Back to a weight he hadn't seen in four years
“The main benefit I've had is just a lot more energy.”
Three and a half months in · a bespoke, holistic plan built around a busy lifestyle
“It became apparent quickly why my years had not been successful. George's focus on a sustainable plan and execution has led to the biggest win for me, which is a shift in mentality around weight loss and healthy living.”
Years of failed attempts, finally sustainable
“One of the first things I was ever taught at medical school was the World Health Organisation's definition of health… George's coaching style and training programme truly encompasses this, and that is why I love it so much.”
Health as complete physical, mental and social wellbeing — the whole picture
The system
The system I install underneath your health.
01
Psychology
Identity, beliefs, and why the start date keeps moving when the only setting is zero or a hundred. Nothing changes long term without getting this right.
02
Stress & recovery
Recovery must be equal to or greater than stress, and it has to be managed deliberately.
03
Nutrition
Evidence-based and simple. Eating more than you intend is a system gap, not a willpower gap.
04
Physical health
Built on training you enjoy and that gives you energy, not something you have to endure.
05
Measurement
What gets measured gets managed. Your data decides what changes, not guesswork — very much like the way a business runs.
One-to-one coaching
What installing it actually looks like.
Those five pillars are the system. This is how it gets installed: three things working together, all built around your time. Coaching to get the result. The app so it happens every day without willpower or admin. And the education so you understand it well enough to keep it when the coaching ends.
Every week
A one-to-one call with me. The plan changes when your week changes, so a chaotic week does not end the programme.
Every month
An in-person session where geography allows, or a deeper review call where it does not.
Every day
The whole plan sits in the app, so there is nothing to plan and nothing to work out: the day's actions, your training, your meals and the data behind both. George AI is in there too, so a photo of your plate is logged in seconds and there is an answer whenever you need one.
Why it lasts
Understand it, and you keep it.
Most people lose their results because they were following instructions they never understood. The full education course sits inside the app and takes you through every part of the system, from psychology to measurement, so you understand why you are doing what you are doing and can run it yourself. That is the difference between a result, and a result that lasts.
The day's actions in one list, ticked off as you go.
Every session written for you, with a video to show you each movement.
Built around what you actually eat. Nothing off limits.
Sleep, steps, weight and trends, reviewed on every call.
New in the app
George AI, with you between calls.
Built to save you time. Take a photo of your plate and it is analysed and logged for you, no typing. Send a menu and it tells you what fits your targets. Send a video of a lift and it checks your form. Ask it anything, any time of day, and it answers the way I would.
Send a photo. It works out what is on the plate and the calories and macros.
The meal goes straight into your tracker. Nothing to type.
Send the menu and it tells you what fits your targets today.
Send a video of a lift and it tells you what to fix before the next set.
A question about your plan, your food or your training, answered straight away.
What is included
The full education course, so you keep the result long term
Weekly one-to-one coaching calls
Fully personalised training built around your week
Nutrition and meal planning, nothing off limits
George AI in the app: photo your food and it is logged, ask anything, any time
Habit system tracked daily in the app
Progress dashboard reviewed on every call
Psychology work, so none of it depends on motivation
In-person sessions where geography allows
WHOOP integration, optional add-on
The guarantee
The risk sits with me.
Two weeks to change your mind
If you start and decide within the first two weeks that it is not for you, tell me and I refund you in full. No conditions, and no conversation needed.
Results, or I keep going for free
We set your targets together on day one. If you have not achieved them after three months, I keep working with you at no further cost until you do.
Start here
Take the Dental Performance Audit. See where you're at.
The Dental Performance Audit
Four minutes, twenty-one questions. It scores you across three phases and tells you which one your health is actually in right now, before you commit to anything or speak to anybody.
Free · Takes 4 minutes · No commitment required
What you get
- Your phase result: Accelerated Fat Loss, Lifestyle Optimisation or Performance
- What to focus on first, and what to leave alone for now
- A free four-part introduction to the framework, so you can see how it works before you commit.
- No call required, and no pitch
Before you book
The questions everyone asks first.
How much of my time does this take each week?
One call with me each week. Everything else is built into a day you are already living: your training is written to fit the time you have, your meals fit how you already eat, and George AI turns logging into a photo. Most clients tell me it takes less time than their last attempt on their own.
I travel a lot and eat out constantly. Does it still work?
Yes. That is the point of building it around your life rather than around a meal plan. Nothing is off limits. Send George AI the menu and it tells you what fits your targets, and when your week changes, the plan changes with it on our call.
I have tried coaches and plans before. Why would this be different?
Because those ran on discipline, and discipline runs out. This runs on a system: the psychology first, so the start date stops moving; the app, so the right thing happens every day without willpower; and the education, so you understand it well enough to keep it once we finish.
And if it does not work, the guarantee means the risk sits with me, not you.
Do I need a gym?
No. Training is built around what you enjoy and what you have access to, whether that is a gym, a hotel room or a spare room at home. If you hate it, it will not last, so we do not start there.
What does it cost?
Investment starts from £1,000, and I do not work with anyone for less than three months. Building something that lasts takes longer than that, but three months is the minimum to set it up properly. The exact package depends on the level of support you need, so we go through it on the call once we have worked out whether this is the right fit. There is no pressure on that call, and no pitch in the audit.
What happens on the call?
It is 45 minutes. We look at where your health is now, where you want it to be and what has got in the way before. I walk you through the system, we cover the levels of support and what each one costs, and you leave with a clear next step. If this is not the right fit for you, I will tell you.
About George
Fifteen years working out how health drives performance.
George VernonHealth & Performance Coach
George Vernon is the founder of GV Coaching, a health and performance coaching business that helps business owners, medical professionals and senior leaders improve their health to increase daily energy, focus and long-term business performance. Alongside his coaching work, he delivers health and wellbeing education talks and programmes to organisations across the UK.
Over the past 15 years, George has immersed himself in understanding how health underpins performance. He competed as an elite amateur boxer for eight years, completing 33 fights, and spent seven years coaching general health, fitness and long-term weight loss within gym environments.
He holds a degree in Sports and Exercise Science and a Master's degree in Strength and Conditioning, working with elite athletes and professional boxers throughout this time. He also co-founded Fitness by Science with his brother, where he spent three years educating and mentoring new personal trainers.
Today, George works exclusively with professionals looking to avoid burnout, improve daily energy and mental clarity, and build sustainable health habits that support both professional success and life outside of work. He also consults for professional groups, including The Principals Club for Dental Practice Owners in the UK.
Boxing & the ScienceElite amateur boxer, Sports and Exercise Science degree and S&C MSc
The AthletesCoaching elite athletes and elite boxers
The Gym FloorSeven years coaching general health, fitness and weight loss
Fitness by ScienceA business George co-founded with his brother, mentoring new personal trainers
Start here
Take control of your health.
Apply for a call and we work out together whether this is the right fit. Or take the free audit first and see exactly where you are.
No pressure on the call · The audit is free and takes 4 minutes
Business wellbeing programmes
Healthier, happier teams. Better business performance.
Evidence-based talks and programmes that help your people improve energy, focus and resilience, and help your business reduce absence, burnout and lost productivity. Delivered for dental practices, groups and organisations across the UK.
Keynotes, 45 to 90 minutes
Employee workshops
Ongoing corporate health programmes
Senior leadership performance coaching